Some of Our Work...
Competitive Intelligence - Agricultural Finance
Partnered with DM2 to develop a first-of-kind model to estimate county level loan volumes and market share for farm credit services and key competitors, using government and industry data. Our process has been adopted by some of the largest farm credit organizations in the US as the authoritative view of the marketplace, used for marketing, sales and risk management activities.
Market Mix Modeling - Automotive Aftermarket
Determined key drivers for sales of motor oil and car care products in the Auto Parts and Mass Merchant channels, utilizing a number of disparate data sources. This was particularly challenging given the absence of standardized information sources in this industry. Our work ultimately served to guide key business decisions for the client.
Segmentation - Hispanic Consumers
Partnered with ConneXion Research to create a segmentation tool, analyzing custom research data to create a tool for clients to append consumer segments to other research respondents without the need for additional resources. Results enable clients to better understand unique groups of consumers in this growing market, and provide better insights to end users.
Pricing Research - Auto Repair
Analyzed survey results from owners and managers of collision repair shops, to build revenue estimates using multiple pricing models. Utilized price sensitivity research (vanWestendorp) to develop a pricing strategy for the client.
Partnered with DM2 to develop a first-of-kind model to estimate county level loan volumes and market share for farm credit services and key competitors, using government and industry data. Our process has been adopted by some of the largest farm credit organizations in the US as the authoritative view of the marketplace, used for marketing, sales and risk management activities.
Market Mix Modeling - Automotive Aftermarket
Determined key drivers for sales of motor oil and car care products in the Auto Parts and Mass Merchant channels, utilizing a number of disparate data sources. This was particularly challenging given the absence of standardized information sources in this industry. Our work ultimately served to guide key business decisions for the client.
Segmentation - Hispanic Consumers
Partnered with ConneXion Research to create a segmentation tool, analyzing custom research data to create a tool for clients to append consumer segments to other research respondents without the need for additional resources. Results enable clients to better understand unique groups of consumers in this growing market, and provide better insights to end users.
Pricing Research - Auto Repair
Analyzed survey results from owners and managers of collision repair shops, to build revenue estimates using multiple pricing models. Utilized price sensitivity research (vanWestendorp) to develop a pricing strategy for the client.